Digital marketing and sales have transformed how businesses reach and engage customers. In a world where online presence defines success, pursuing an MBA in Digital Marketing and Sales opens immense career opportunities. With businesses shifting aggressively toward digital platforms, demand for skilled professionals is skyrocketing across industries. The Parul University Online MBA in Digital Marketing is designed to equip students with skills in digital strategy, social media marketing, CRM, online sales leadership, and performance analytics—all delivered 100% online, flexible, and globally recognized.
This specialization prepares students not only for conventional corporate roles but also for entrepreneurial ventures, freelance digital consulting, and leadership in startups.
Highlights of Parul University Online MBA in Digital Marketing and Sales
- 100% Online Degree with anytime, anywhere learning
- NAAC A++ Accredited University
- UGC-DEB Approved Online MBA Program
- Affordable Fee Structure (~₹1,55,000 to ₹1,60,000)
- No Entrance Exam Required for Admission
- Industry-Aligned Curriculum with Real-World Capstone Projects
- Placement Assistance through 700+ Hiring Partners
- Access to additional skill certifications like Google Ads, Hubspot, and Facebook Blueprint
The Parul University Online MBA in Digital Marketing offers students a flexible learning journey with strong industry exposure.
Key Features Table
Feature | Details |
---|---|
Course Name | Online MBA in Digital Marketing and Sales |
University | Parul University Online |
Accreditation | UGC-DEB Approved, NAAC A++ Accredited |
Eligibility | Graduation (Minimum 50% preferred) |
Mode of Learning | Fully Online with LMS Access |
Duration | 2 Years (4 Semesters) |
Fee Structure | ₹1,55,000 to ₹1,60,000 (approximate) |
Placement Support | Yes, with 700+ industry partners |
Flexibility | Access to recorded sessions and self-paced study options |
Specialization Benefits
- This online MBA in Digital Marketing and Sales Management course is graded “A++” by the National Assessment and Accreditation Council.
- An online MBA in Digital Marketing and Sales Management for 2 years that Parul University provides is categorized into 4 semesters.
- It uses real-time and engaging learning material, such as webinars, lectures from class, faculty meetings, and course materials in the form of online learning resources and lecture captures.
- Some of the specialized courses present at Parul University have been developed according to various careers.
- The 2-year online MBA in Digital Marketing and Sales Management is distributed into 4 semesters.
- Other provisions include scholarships and flexible financial assistance to eligible students and members of other concerned groups.
- Placement-supported programs reach out to fully support students who can participate through support like career counseling, webinars with corporate executives, skills assessments, preparation programs, training courses, and placement opportunities in jobs.
Detailed Specialization Description
The Parul University Online MBA in Digital Marketing and Sales is a comprehensive program designed to bridge the gap between traditional marketing strategies and modern, technology-driven sales approaches. It blends foundational business management education with advanced digital marketing and sales training to equip students with a versatile skill set demanded in today’s corporate world.
Students will learn how to:
- Design comprehensive and multi-channel digital marketing campaigns.
- Strategize and optimize websites for higher organic reach through SEO techniques.
- Manage and execute high-performing paid advertising campaigns (SEM, Google Ads, Facebook Ads).
- Develop data-driven marketing strategies using tools like Google Analytics, HubSpot, and SEMrush.
- Implement effective social media marketing campaigns across platforms such as Instagram, LinkedIn, YouTube, and Facebook.
- Drive lead generation and customer acquisition through CRM systems (Salesforce, Hubspot).
- Analyze customer behavior and design online sales funnels that maximize conversions.
- Use performance marketing strategies to maximize ROI on digital ad spend.
- Create content marketing strategies, including blog writing, video content, and influencer marketing.
- Understand cross-cultural sales dynamics in a globalized digital economy.
Additionally, students get hands-on exposure to:
- Email Marketing Tools: (e.g., Mailchimp, Sendinblue) for nurturing leads.
- SEO Tools: (e.g., Ahrefs, SEMrush) for keyword research and competitor analysis.
- Content Management Systems: (e.g., WordPress) for building marketing websites.
- Sales Analytics Dashboards: Using CRM platforms to monitor and optimize lead conversion.
The Parul University Online MBA in Digital Marketing specialization includes live case studies, capstone projects, and practical assignments aligned with the latest industry trends.
Parul Online MBA in Digital Marketing and Sales Management Syllabus / Curriculum
Parul University’s online MBA in Digital Marketing & Sales Management aims to train students in digital marketing strategies, consumer behavior analytics, sales techniques, and marketing analytics in a well-integrated curriculum. Social media marketing, search engine optimization, content marketing, and data-driven decision-making are the most critical topics that the program teaches, providing knowledge graduates need to master this rapidly shifting landscape of digital, and consequently, make their business thrive. Check the general syllabus of the online MBA in Digital Marketing & Sales Management program subjects that are mentioned below:
Online MBA In Digital Marketing & Sales Management Syllabus |
Semester 1 |
Management Information System |
Principles of Management |
Business Statistics |
Accounting for Managers |
Business Economics & Environment |
Organizational Behavior |
Employability Skills – 1 |
Elective -1 (Select any One) |
Semester 2 |
Cost and Management Accounting |
Financial Management |
Human Resource Management |
Research Methodology |
Marketing Management |
Operation Research |
Employability skills – 2 |
Elective – 2 (Select any One) |
Semester 3 |
Legal Aspects of Business |
Strategic Management |
Digital Media and Mobile Marketing |
Digital Marketing Communications |
New Enterprise and Innovation Management |
E-Sales Management |
SEO and Social Media Marketing |
Semester 4 |
Comprehensive Project |
Summer Internship Project |
Online Consumer Behaviour |
Business Ethics and Corporate Governance |
Comprehensive Project |
Online Branding and Promotions |
Career Scope After Online MBA in Digital Marketing and Sales
Graduates of the Parul University Online MBA in Digital Marketing and Sales are prepared for leadership roles across industries like IT, Retail, Banking, FMCG, Healthcare, Consulting, E-commerce, and Startups. With businesses expanding their digital footprint aggressively, skilled professionals are in high demand globally.
Top Job Roles:
- Digital Marketing Manager
- SEO/SEM Specialist
- Performance Marketing Manager
- Business Development Manager
- CRM Manager
- Content Marketing Strategist
- Paid Media Specialist
- Growth Hacker
- Online Sales Consultant
Salary Range:
Experience Level | Average Salary (INR per annum) |
Freshers (0–2 years) | ₹4–6 LPA |
Mid-Level Professionals (3–5 years) | ₹7–12 LPA |
Senior Roles (5+ years) | ₹13–20 LPA |
Career progression is also fast in digital marketing roles compared to conventional fields due to dynamic market changes and ever-evolving technology needs.
Industries Hiring:
- E-commerce Companies (Amazon, Flipkart)
- IT and SaaS Firms (Zoho, Freshworks)
- Digital Marketing Agencies
- FMCG Brands (Nestle, Unilever)
- Financial Services & Fintech Companies
- EdTech (Byju’s, Unacademy)
- Hospitality and Real Estate Sectors
Admission Process for Parul University Online MBA
The admission process for the Parul University Online MBA in Digital Marketing is designed to be straightforward, transparent, and completely online:
- Application Submission: Visit the official Parul University Online portal and fill out the application form.
- Document Upload: Upload scanned copies of required documents like graduation certificate, ID proof, and photograph.
- Application Fee Payment: Pay the non-refundable application/registration fee online.
- Document Verification: University team will verify eligibility documents.
- Program Fee Payment: After verification, pay the semester-wise/full program fee.
- Enrollment Confirmation: Receive LMS credentials to begin your learning journey.
Note: No entrance exams like CAT, MAT, or XAT are required for admission.
Student Reviews and University Rankings
- NAAC Accreditation: A++
- UGC-DEB Recognition: Approved for Online and Distance Learning
- Student Satisfaction Score: 4.6/5 (from verified alumni reviews)
- Placement Assistance: Tie-ups with 700+ hiring partners globally
- Career Outcomes: Students report a 3X higher chance of interview shortlisting post-program completion.
Testimonials Highlight:
- “Excellent practical exposure through live projects.”
- “Supportive faculty and strong industry connections.”
- “Highly recommended for career switchers into digital roles.”
Graduates of the Parul University Online MBA in Digital Marketing specialization have rated the program highly for academic quality, industry relevance, and career outcomes.
FAQs
Q1. Is the Parul University Online MBA in Digital Marketing and Sales recognized internationally?
Yes, the degree is UGC-DEB approved and is valid for both government and private sector jobs across India and recognized in many countries abroad.
Q2. Are there placement opportunities after completing this online MBA?
Yes, Parul University provides strong placement support through tie-ups with leading MNCs, startups, and digital marketing agencies.
Q3. What academic background is required to apply?
Applicants must have a recognized graduation degree in any stream with a minimum of 50% aggregate marks.
Q4. Can working professionals pursue this program without leaving their job?
Absolutely. The online learning model is flexible and allows working professionals to continue their job while studying.
Q5. Are certifications like Google Ads or Hubspot included in the program?
While official certification exams may be separate, the course includes preparation content and project work aligned with major certifications.
Q6. Is EMI or loan facility available for paying fees?
Yes, Parul Online offers easy EMI and financing options through its finance partners.
Q7. Does the program offer hands-on learning opportunities?
Yes, through projects, assignments, simulated marketing campaigns, and capstone projects to enhance real-world skills.
Conclusion
The Parul University Online MBA in Digital Marketing and Sales is a future-proof choice for students and professionals aiming to build strong careers in today’s digital-first economy. With an affordable fee structure, NAAC A++ accreditation, industry-relevant curriculum, practical exposure, and robust placement support, we highly recommend this program for aspiring marketers and sales leaders.
If you are looking to excel in marketing, brand management, online sales, and performance analytics, the Parul University Online MBA in Digital Marketing is the ideal path for your career advancement.
Ready to step into the world of digital marketing and sales leadership?